i love ...Stina Persson

this image linkes in with the hand craft idea and the vintage feel.
i thought i coulf use old fashioned papper dolls to create my "when i retire i want to be..." poster.

I want the magazine to have a hand made craft feeling. it makes if feel and look more personal and organic.

when i retire i want to be...

this is a idea i have for the magazine campaign.
inspiring retired people to follow there childhood dreams, if they have spent the last 20years as a lawyer but always dreamed of being a rock star, take up guitar lessons. take up writing, rock claiming, anything.

this image was found on google images

possible logo or ad for my magazine...


it ticks all the right boxes, simple, recognizable and relates to my target audience, a bit of word play, eye catching and bold, yet i think its a bit naff.?improvment? i feel it needed aging . although it has been around for so long and has all the characteristics of a old sign, if is so often used that it has remained current so it is not seen as a vintage sign.

this peice is my Pierre-louis mascia.

i want to use paper craft in my project, i think it is one of the most simple but effective ways of taking something usual and making it extremely interesting and unusual.



this second piece is my Hjatra Smarts. this is my favorite of the two.

Derick the deer

this is Derick...
he is made up of 69 a6 collages that look a bot lost on there own but when put together make lovely Derick.
he is made up of shopping bags, news paper, magazines, boxes, music paper and a few other bits and bobs, and he took ages to make.

I tried to to a stock image film of how i made him but due to the camera moving and zoom changing , the out come wasnt so fantastic, still practice makes perfect.

vintage magazines and adverst.

i have gathered a few examples of vintage,
i want my magazine to appeal to that age group and i want it to have a home made craft feel.
i have now decided that the magazine will be created by the readers,
retired professionals, are inteligent and have a lot of like on there hands, they are also the ones eho know best what they want to read so who better to create a magazine!

The big idea

my main hurdle was to fined a way to link my client ,message and target audience.
charity is charity, the message is clear, its the recently retired profs that are the issue, they have no really need for help from a charity , there for it would have to be the reverse and convince them to get involved with a charity, at the same time as making them more confident.

so i propose making a product that would appeal to my audience, which helps them to become more confident at the same time as making money for a charity, which they would be interested in helping.

... a inspiring magazine aimed at 45+ professionals, all profits will go to a charity aimed to help the elderly. genius.

Graphic Design Fundimentals project

my client : a charity
my message : be more confident
my target audience: recently retired professionals

The National - Fake Empire