The big idea

my main hurdle was to fined a way to link my client ,message and target audience.
charity is charity, the message is clear, its the recently retired profs that are the issue, they have no really need for help from a charity , there for it would have to be the reverse and convince them to get involved with a charity, at the same time as making them more confident.

so i propose making a product that would appeal to my audience, which helps them to become more confident at the same time as making money for a charity, which they would be interested in helping.

... a inspiring magazine aimed at 45+ professionals, all profits will go to a charity aimed to help the elderly. genius.