zerofee

back in march we were given the challenge of creating a poster for a course we felt was worth making awareness for.
I chose to tackle the problem of body image and the damage the media has on our body confidence.

i started by brain storming on postits and then took a few of the ideas further...

taking old language and merging it with a typical modern conversations. the idea is to make the modern woman question there values and what is important.



literaly cutting the crap out of modern publications and seeing what , if anything of value is left.






Again with the old and new. a classic beauty and what she would have to to to maintain that title in today's society.

my final out come was a campaign called pinksatin, aimed at creating awareness of this problem and also a blog with helpful information and a hub for anyone who whats to have there say.


this is the blinded by beauty poster, but the text it not on this one




this was my main poster, at a first glance it could be seen as a underwear ad or a seductive poster, but when you look closer and rear the strategically places information you realist that you are a victim of this media game, luring people in with suggestive images which are the cause of many peoples body issues.
you may also want to look at the blog, it is in early stages but there are some interesting things up. click here